THE FIT BAND
Yellow, yellow dirty fellow? Not really! National Geographic was, in fact, a sweet client. They had to offer fitness bands to their audience, as a giveaway. So the packaging had to be eye-catching, peppy and full of life like the channel itself. So we came up with doodles and bright colors to spell the brand story. We don't know yet if the peeps who got this package actually shed a calorie or not. But we know it, they wore it with pride.
Packaging design done right. Right?