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©2018 by Crackers

Packaging​

PACKAGING

The brain runs faster than feet. Eyes grab faster than hands. Hands take a clue before taste buds. And when taste buds take a taste of your product, the consumer is already at home. Was it a home run for your product too?

That’s what a packaging does. Check out how we do it:

Naming

What’s in the name? A lot! It complements your product and gives it a character. If there are many
products under the same category, it becomes tad important for the name to stand out. A name
should also resonate with the brand’s views.

Conceptualization

We take a cue from brand's character and build a concept around it. We do market research and search

whats not there and what can be done? It’s a synapse where the client’s expectations meet art, commercial value,

and uniqueness.

Graphic Design

A well-thought graphic design can make a huge difference. Graphic design on a packaging

makes a product shelf ready. We masterfully balance the product content, concept, graphics, fonts,
typography, forms and colours.

Content Crafting

During packaging design, we create soulful content that helps consumers get a better understanding

of products. Well-crafted content emotionally connects to consumers with the brand.

Structural Design

Crackers structural design service provides a custom-made, pocket-friendly and product appropriate packaging concepts. Understanding all the packaging materials available is very difficult if not impossible. That’s why we limit ourselves in providing paper and corrugated box related solutions. We take extra care handling this part as it’s a balance of creativity, mathematics, and practicality.

Print Proofing

Proofing is a vital step before going to bulk print production. It ensures the color accuracy. With a standard proofing document, which contains all the necessary information for the printer, one can get the printing job done without or minimum color variation.