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©2018 by Crackers



Packaging Design - 2 Variants

'Using a just another rice dish image on the packaging was a big no-no', Crackers and Sagar Rice agreed on that from the very beginning. We took a minimalistic approach and designed a packaging that was true to brand's philosophy 'joy in every grain'. It was challenging to create two different food packaging having the same style and conveying the idea of what actually was special in raw rice (aromatic) and steam rice (processed with steam).